Tourist-Information und Stadthalle in Bitburg, © Ferienregion Bitburger Land

Visit Bitburger Land - The heart of the Eifel

Bitburger Marken-Erlebniswelt, © Bitburger Marken-Erlebniswelt

Bitburger Marken-Erlebniswelt

See, hear, feel, smell and taste what makes our beer so special. We invite you to discover the unique Bitburger Premium Beer with all your senses: At 1,700 square meters, you can experience the fascinating world of beer up close and in depth. More informationShow on map

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Tourist-Information Bitburger Land

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TIC Bitburger Land

Tourist-Information Bitburger Land

TIC Bitburger Land

Welcome to Bitburger Land! We look forward to your visit! Whether you are planning a day or weekend trip, or your yearly holiday, we will be delighted to help you prepare and plan your stay in the Eifel.

Come and experience the nature and culture in the South Eifel. Treat yourself to regional products in cosy restaurants. We invite you to discover the diversity of the Bitburger Land region. More informationShow on map

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Römermauer Bitburg

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Sights & Activities

Römermauer Bitburg

Sights & Activities

Bitburger Land has a variety of journey destinations for all tastes. What is it going to be today? Would you like to go on an exciting trip with the whole family? Do you want to dive into the colourful history of our region? Or are you just going to enjoy the splendid nature in Bitburger Land?

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Bitburger Marken-Erlebniswelt, © Bitburger Marken-Erlebniswelt

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Bitburger Marken-Erlebniswelt

Bitburger Land holiday region

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In Bitburger Land in the South Eifel, you will find everything your heart desires. Sunbathed plateaus, deep river valleys and forests flooded with light shape the picturesque landscape and offer a heavenly spectacle of nature.

Idyllic paths to walk and cycle along, picturesque nature and many exciting sights guarantee a perfect holiday.

Even the Romans knew to value the beauty of this slice of countryside when they set the foundation stones for today’s population, 2000 years ago. Their traces can still be found to this day, in the Otrang Roman Villa near Fließem and on the Archaeological Route in Bitburg. Scenic castle grounds such as Schloss Malberg have also withstood the test of time and have become an attraction for people interested in culture.

Those who would like to actively enjoy the unimpaired nature of Bitburger Land could do no better than the award-winning hiking routes of the NaturWanderPark delux, and the cycling routes along the river valleys.

The region also has culinary delights to savour. One of the absolute highlights in the beer town of Bitburg is a visit to the Bitburger Marken-Erlebniswelt at the world-famous Bitburger Brewery. In the surrounding area, you can discover the secret of schnapps at the small distilleries.
 

Radlerpause an den Heuballen, © Archiv Eifel Tourismus GmbH, Fotograf: intention Werbeagentur

Cycling along the river valleys

Pause auf dem Kyll-Radweg, © Dominik Ketz Photography / Eifel Tourismus GmbH

Kyll Valley Cycle Route

The Kyll Valley Cycle Route extends the whole length of the Eifel region from Dahlem to Trier, the oldest town in Germany. Because it runs parallel to the Cologne-Trier railway line, there is an easy way for you to return to where you started. The long-distance route passes numerous castles as it follows the twists and turns of the River Kyll through the various parts of the region. Beginning in the northern Eifel, you cycle past reservoirs, lakes and those that fit both descriptions, such as the Lake Kronenburg. It's then on through the ancient volcanic landscapes of the Vulkaneifel, followed by the meadow orchards and rugged rock formations in the southern Eifel and the countryside outside Bitburg. A real insiders' tip is the Limestone Eifel Cycle Route, which runs 20 kilometres from Hillesheim to Ahrdorf and links the Kyll Valley Cycle Route with the Ahr Valley Cycle Route.

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Entspannte Familien-Radtour, © Archiv Eifel Tourismus GmbH, Fotograf: intention Werbeagentur

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Nims Valley Cycle Route

Entspannte Familien-Radtour, © Archiv Eifel Tourismus GmbH, Fotograf: intention Werbeagentur

Nims Valley Cycle Route

Cultural highlights amid a fairytale landscape characterise this part of the Nims Valley Cycle Route, which links the Eifel beer metropolis of Bitburg with Minden, on the border between Germany and Luxembourg. First of all, it is worth taking a look at the Bitburg World of Beer Brands, before setting off on this delightful route which has a lot to offer the intrepid cyclist, in terms of both culture and nature. Highlights along the way include the Eifel sandstone sculptures that are scattered along the cycle route as far as Minden.

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Familienausflug mit dem Rad, © Archiv Eifel Tourismus GmbH, Fotograf: intention Werbeagentur

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Prüm Cycle Path

Familienausflug mit dem Rad, © Archiv Eifel Tourismus GmbH, Fotograf: intention Werbeagentur

Prüm Cycle Path

The Prüm Valley Cycle Route follows the second longest river in the Eifel from start to finish. The route does not always run evenly along the valley floor, favouring instead a variety of uphill and downhill paths. For this reason, we recommend that you tackle the route from the south. The route starts in Minden, where the Prüm flows into the Sauer. The path continues through the Lower Prüm Valley, past the majestic railway viaducts in Menningen and Irrel mill, until it reaches the climatic spa town of Irrel. At Biersdorf, quite a bit further down the road, the Bitburger Stausee reservoir offers you the chance of a rest on the waterside promenade. Next, visit Hamm Castle, the biggest of the Eifel castles which is still inhabited, where you can explore the fortification that dates from the late Middle Ages.

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Enz-Radweg, © Eifel Tourismus GmbH/Dominik Ketz

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Enz Cycle Path

Enz-Radweg, © Eifel Tourismus GmbH/Dominik Ketz

Enz Cycle Path

Across the rugged hilly landscape of the “wild” Islek region, this cycle tour follows the Enz river through to where it flows into the Prüm. Here, a cycle tour of the Eifel offers impressive all-round views over the Islek hills, experience the butterfly valley in the Irsental nature reserve, and cycle on the disused railway line from Pronsfeld to Neuerburg with its picturesque, historic town centre through unspoilt nature and two tunnels. Further upriver, the Enz flows out of the valley, which cuts deep into the mountains, into the broad Bitburger Gutland region with its sun-kissed orchards. The Eifel cycle tour continues through the Enz water meadows and pretty Eifel villages. After a ridge of hills, the route reaches Holsthum in the Prüm valley, where it joins the Prüm cycle route.

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Pause auf dem Kyll-Radweg, © Dominik Ketz Photography / Eifel Tourismus GmbH

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Kyll Valley Cycle Route

Find your accommodation in the Eifel

Bitburger Marken-Erlebniswelt, © Bitburger Marken-Erlebniswelt

Bitburger Marken-Erlebniswelt

See, hear, feel, smell and taste what makes our beer so special. We invite you to discover the unique Bitburger Premium Beer with all your senses: At 1,700 square meters, you can experience the fascinating world of beer up close and in depth. The tour begins with a thrilling journey through time from the company's roots. Discover the fascination of the Bitburger brand, their success story, innovations and milestones in the nearly 200-year tradition of Bitburger. Then the tour takes you into the world of brewing, from the exceptional quality of raw materials to the care and passion in the brewing process through to the ultramodern bottling. We’ll show you how Germany’s most-drawn beer in produced. And in the gourmet lounge in the old boiler house, we invite you to sit and relax with a freshly tapped Bitburger Premium Beer. Of course, we also offer nonalcoholic beverages.

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